“…Martin is a youthful 39, with his father’s patrician accent but also a rakish demeanor that more recalls the young Lennon. “When they first approached me, I thought, Do I really want to do a plastic-guitar Beatles game?” he said. He was persuaded to do so, he told me, after seeing how the games intensify people’s engagement with music. “In the same way we listened to records over and over again,” he observed, “because I don’t think kids do that anymore. They’ve got too much other stuff competing for their attention.” Read article here.