Jeff Beck piece: The creators of “Guitar Hero” invited Mr. Beck to be an avatar in the game, but he declined. “Who wants to be in a kid’s game, like a toy shop?” he asked dismissively during an interview the day before the Grammys. “There’s just this mad avalanche of material that’s available, so it’s so hard for aspiring young players to find where they should go” and “not be enslaved to yet another tool or device.”
Beck sounds a little too self-righteous, a bit like a god who doesn’t want his name used in vain. Hey, you know what? I wouldn’t mind being an avatar in some game.